At a high-level, the factors that affect search ranking can be broken down into the following categories: listing quality, pop experience, ease of booking, and brand preferences. As a host, you have control over many of these factors.
Keep in mind that each guest will see different results when searching based on the preferences they add, their past booking history, and other search criteria.
Listing quality
The way you list your space and how well you look after your guests impacts where you appear in search compared to other listings.
Booking appeal: If guests frequently click through to your listing page or try book your space it can also positively affect your placement in search. High-quality photos that accurately depict your space can attract interest from guests.
Reviews: Both the quantity and quality of reviews from past guests can impact your search performance.
Ease of booking
How reliably and easily guests can book your space impacts search results.
Response rate and response time: How quickly and consistently you respond to guests, the better your listing can do in search.
Cancellations: If you do cancel on a guest, it can negatively impact where your listing appears in search.
Guest preferences
Search results may vary depending on the person, their preferences, and the specifics of their pop booking.
- Location relevance: Guests can search broadly at the city level or narrow into specific neighborhoods, so we try to show search results that are most relevant to their location preferences. We may use past booking information to determine which locations are most relevant for a given search.
- Personalized results: We try to understand a guest’s preferences and Pop experience characteristics, so search results may vary depending on the person or the specifics of their booking.
We understand that new hosts may not have had a chance to get many inquiries and bookings yet, so we also take this into account.